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  Few would disagree that one of the main purposes of placement is to prepare students for working life. Learning is now central to competitive economic development. Employers want new recruits who will add value immediately, people who are adaptive and adaptable and who have learned how to be analytical, critical, reflective team players. Most employers now look for evidence of some form of work experience when recruiting new graduates and want them to have some commercial understanding.   By providing work placements to Motive-Action students, you gain access to an intelligent, motivated, cost-effective labour resource in possession of valuable skills, knowledge and fresh ideas. Placement allows students to link theory and practice by providing practical work experience. Students become familiar with potential future employers and the work environment, allowing for the practical application of the key skills they need to master in order to succeed.